Below is the cover of Sight and Sound. Sight and Sound is a British film magazine published by the British Film Institution (BFI). It focuses on independent films, British and world cinema rather than mainstream Hollywood blockbusters. The more artistic, lower case font suggests to audiences that the magazine focuses on independent films opposed to mainstream Hollywood blockbusters. The central dominant image is of Sean Penn, a British audiences are likely to recognise. He is not an A list actor implying again that the magazine focuses on independent films.
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