A2 Advanced Production - Brief

For my A2 coursework I will be creating a film marketing campaign, ahead of the release of an imaginary film. This will include a teaser trailer, a film poster and a  magazine front cover. I am going to ensure that each of these elements are connected in some way and have a sense of unity to ensure that the audience can immediately recognise that each element is promoting the same film.

This can be seen in the example below, from recent blockbuster "Batman v Superman: Dawn of Justice".

I haven't yet decided what genre of film I would like to create a marketing campaign for, so I am going to begin by looking at the general conventions of teaser trailers, posters and magazine front covers regardless of genre. This will help me with my own media products as I can use the conventions I find, to make them appear more authentic.