Teaser Trailer Conventions

After looking at 5 films from different genres, I have come to the conclusion that a number of them contain the same conventions, regardless of the fact they they are from completely different genres. Below is a list f all the conventions I found.

Production Company Logo

Images of the Film

Title of the Film

Release Date

Indication of Genre

Website

Voiceover Man

Editing

Cast, Crew and Director Credits



















Reference to Other Films

Images of Stars/ Names of Stars

Reference to Awards

Music 

Tagline

Quotes that Reference Other Films

Sound Effects

Eye Candy

Reference to Source Material

Variety of Camara Shots/ Movement

Teaser Trailer Conventions - Secret Life of Pets

Below is the teaser trailer of Secret Life of Pets and a list of conventions it contains.

• Production Company Logo - Universal and Illumination Entertainment
• Images from the film
• Title of the film
• Release date
• Indication of genre - Music, voiceover and Mise-en-scene
• Website
• Voiceover man
• Editing - Quick cuts
• Reference to other films - Despicable me 
• Music - Upbeat
• Sound effects
• A variety of camera shots and movement

Teaser Trailer Conventions - La La Land

Below is the teaser trailer for La La Land and a list all the conventions it contains.

• Production Company - Summit Entertainment 
• Images of the film
• Title of stars 
• Names of stars
• Release date
• Indication of genre - Music
• Editing - Quick dissolves and cuts
• Reference to other films - Director and writer of Whiplash 
• Music - Calm 
• A variety of camera shots and movements

Teaser Trailer Conventions - Kong: Skull Island

Here below is the teaser railer of Kong: Skull Island and a list of the conventions it contains.

• Production Company Logo - Warner Brothers and Legendary
• Images from the film 
• Title of the film 
• Release date
• Indication of genre - Music, voiceover and Mise-en-scene
• Website
• Voiceover man
• Editing - rapid pace, flashes, quick fades, dissolves and cuts
• Images of stars 
• Music - Exhilarating and tense
• Reference to other films - Producers of Godzilla 
• Sound effects
• Eye candy - explosions 
• A variety of camera shots and movement 

Teaser Trailer Conventions - Doctor Strange

Below is the teaser trailer of Doctor Strange, and a list of conventions it contains.

• Production Company Logo - Marvel 
• Images of the Film
• Title of the film
• Release date
• Indication of genre - Music, voiceover and Mise-en-scene
• Voiceover man
• Editing - increases
• Images of stars
• Music - Exciting and exhilarating 
• Tagline 
• Sound effects
• Eye candy - Fighting 
• A variety of camera shots and movement 

Teaser Trailer Conventions - Beauty and the Beast

Below is the teaser trailer for Beauty and the Beast, and a list of the conventions it contains.

• Production Company Logo - Disney
• Images from the film
• Release date
• Indication of genre - Music and Mise-en-scene
• Editing - to black screen
• Music - Melancholic, soothing, beautiful
• Tagline 
• Sound effects
• Variety of camera shots and movement

Teaser Trailer Conventions - Introduction

Now I have compared the differences of teaser and theatrical trailers, I am going to focus on the conventions of teaser trailers. This will help me when it comes to creating my marketing campaign for my film. I will be looking at 5 different teaser trailers from various genres, to see if the conventions of trailers are the same despite the genre.

Comparing Teaser and Theatrical Trailers - X-Men: Apocalypse

Below are both the teaser and theatrical trailer for the film X-Men: Apocalypse.

Teaser Trailer





Theatrical Trailer 

• The theatrical trailer has much more narrative than the teaser trailer, which only includes snippets from the film. 
• The pace of the editing in the teaser trailer is much more rapid. 
• Dialogue is used more in the theatrical trailer. 

Comparing Teaser and Theatrical Trailers - Everest

Below are both the teaser and theatrical trailer for the film "Everest".


Teaser Trailer





Theatrical Trailer

• The theatrical trailer shows some of the films narrative, whereas the teaser trailers uses small clips, outlining where the film takes place and what occurs in the film.
• The editing in the teaser trailer is much more rapid than the theatrical trailer. 
• More dialogue is used in the teaser trailer. 

Comparing Teaser and Theatrical Trailers - Introduction

I am going to be looking at two films "Everest"and X-Men Apocalypse which both have a teaser trailer and a theatrical trailer. I will be analysing the similarities ad differences between the trailers that will help me when it comes to creating my own teaser trailer.

Total Film Magazine Front Cover - Analysis

Below is the cover of Total Film. Total film is the second best selling film magazine in the Uk after Empire and focuses predominantly on mainstream Hollywood blockbusters. The central dominant image is of well known characters from a Hollywood franchise with A list actors (Chris Hemsworth, Scarlet Johansson and Robert Downey Jr), suggesting the magazine focuses on mainstream Hollywood blockbusters. The font like Empire, strong and powerful in block capital letters indicates what type of magazine it is. The cover lines include well known Hollywood bolster films such as, Avengers Age of Ultron, Jurassic World, Terminator Genesis, Ant-Man and Fantastic Four.

Sight and Sound Magazine Front Cover - Analysis

Below is the cover of Sight and Sound. Sight and Sound is a British film magazine published by the British Film Institution (BFI). It focuses on independent films, British and world cinema rather than mainstream Hollywood blockbusters. The more artistic, lower case font suggests to audiences that the magazine focuses on independent films opposed to mainstream Hollywood blockbusters. The central dominant image is of Sean Penn, a British audiences are likely to recognise. He is not an A list actor implying again that the magazine focuses on independent films.

FilmMaker Magazine Front Cover - Analysis

Below is the cover of FilmMaker. FilmMaker focuses mainly on the art and business of filmmaking, paying special attention to independent films. The magazine covers interviews, case studies, financing and distribution information, technical production updates and filmmakers on filmmaking. The actors on the front cover are recognisable to most audiences, however the film they are promoting my not be a Hollywood blockbuster. The simplicity of the front cover and the colours used suggest to audiences what type of magazine it is and that unlike Total film and Empire it doesn't focus on mainstream Hollywood blockbusters.

Empire Magazine Front Cover - Analysis

Below is the cover of Empire. Empire is a Monthly British magazine. It is the best selling film magazine in the UK. It mainly focuses on mainstream Hollywood blockbusters. Audiences can immediately see this through the front cover, as a well known film, with an A list actor Will Smith is the central dominant image. The font, strong and powerful in bold capital letters again suggests to the audience what type of magazine this is. The cover lines such as Suicide Squad, The Revenant and Black Mass are all high budget Hollywood blockbuster films, implying that the magazine focuses on well known Hollywood films.

American Cinematographer Magazine Front Cover - Analysis

Below is the cover of American Cinematographer. It focuses on the art of cinematography covering domestic and foreign productions, short films, music videos and commercials. The unusual font immediately suggests to audiences that the films discussed in American Cinematographer, may be lower budgeted and independent films rather than heavily marketed known films. The star n the cover is not an A list actor and to the majority of audiences is unrecognisable as well as the film mentioned.

Different Film Publication Front Cover Analysis - Introduction

Having looked at existing film publications and seen the conventions that are on film magazine front covers, I am going to analyse 5 different  front covers from different types of publications in terms of layout, style and content. This should help me in terms of showing me how to reflect the genre of my film through a magazine front cover.

Magazine Cover Conventions

Below is a list of conventions that are found on magazine covers. I have found a number of the conventions while analysing existing magazine covers and will include them in my own magazine cover to help make it appear as authentic as possible.

Masthead

Dominant Central Image

Cover Lines








Main Cover Line













Bar Code and Price

Issue Number and Date

Other Images








Banners
















Slogan

Magazine Cover Analysis - Introduction

Now that I have analysed some film posters, I am going to look at some film magazine covers. I am going to be analysing 2 different magazine covers from different publications who target a difference audience. To see if like film posters they share similar conventions to each other.

   

Existing Film Publications

Below is a list of different magazine that already exist. I am going to look at them to help me find the most significant magazine for my film in terms of content, style and audience.

Magazine are used to help promote films. They will often appear in a specific magazine publication depending on the genre, targeting a particular audience they know will be interested in going to see the film.


1. American Cinematographer

American Cinematographer is published by the American Society of Cinematographers, and comes out monthly. It focuses on the art of cinematography and includes domestic and foreign productions, short films, music videos and commercials.

2. Cinemania 

Cinemania is a Spanish film magazine published by Promotora General de Revisits. It is a monthly magazine and covers both Spanish films and interactional film. Featuring reviews, reports and interviews.

3. Empire

Empire is a monthly British film magazine, published in other countries including America, Australia, Portugal, Russia and Turkey. It reviews both mainstream hollywood films and art films, focusing mostly on mainstream hollywood. Empire has its own awards, voted by readers of the magazine and is the best selling magazine in the UK.

4. Entertainment 

Entertainment weekly is an American magazine, that reviews films, television, broadway theatre, books, music and popular culture. It features film and television ratings, production costs, concert ticket sales and more.

5. Film Comment

Film Comment is a culture and art film magazine. Covering reviews and analysis of mainstream hollywood films and independent films from around the world.

6. Little White Lies

Little Whit Lies is known for its unique style and illustrations and is distributed internationally. The design of each issue is inspired by its feature film, often represented on the cover by an illustration of it's lead actor.

7. MovieMaker

MovieMaker is an American published magazine focusing mainly on the art and business of filmmaking, paying special attention to independent films. Featuring interviews, case studies, financing and distribution information, technical and production updates and filmmakers o filming. 

8. Premiere 

Premiere is a weekly magazine, including profiles, original photographs, film reviews and ratings, box-office figures and interviews with stars, directors and producers on upcoming films. The magazine also features photos, essays ad reports from premiers and other red carpet events and ever year it includes a list of Hollywoods most powerful people.

9. Scream

Scream is an internationally printed magazine. Focusing on horror film and covering films, celebrity interviews, DVDs, festivals, books, games, comics, news, reviews, previews, competitions and much more.

10. SFX

SFX is a British magazine covering the genre of science-fiction and fantasy. It is published every four weeks and includes information on media of films, television, video games, comics and literature.

11. Sight and Sound

Sight and Sound is a monthly British film magazine, published by the British Film Institute (BFI). Sight and Sound reviews every film released each month and unlike other film magazines that review films with a general release, it reviews films with limited releases, including a full cast and crew credit list for each film reviewed.

12. So Film

So Film is a monthly French magazine. Featuring in depth interviews with stars, directors and producers, reviews and behind the scenes stories.

13. Studio

Studio is the first UK film magazine for women, the first and only one of its kind. Featuring editorial and Hollywood news and the latest film reviews. It stands out from any other magazine with its dedication to the hottest film-inspired fashion. "Proving to be the one-stop source for female and entertainment enthusiasts"- Studio.

14. Total Film

Total Film is a UK based film magazine with 13 issues a year. Covering cinema, DVDs, news and reviews, predominantly featuring mainstream Hollywood films. It is the second best selling film magazine in the UK after Empire.