Film Noir Poster Conventions - The Big Sleep

• Bright colours
• Male and female characters appear "in love"
• Stars names in different font to film title
• Tagline

Film Noir Poster Conventions - Kiss Me Deadly

• Images appear hand drawn
• Bright colours
• Colourful font
• Male and female characters appear "in love"
• Mise-en-scene (props) - Gun
• Smaller images of other characters
• Tagline

Film Noir Poster Conventions - Chinatown

• Images appear hand drawn
• Bright colours
• Colourful font
• Male and female protagonists appear on the poster

Film Noir Poster Conventions - The Maltese Falcon

• Images appear hand drawn
• Bright colours
• Colourful font
• Stars names in different font to film title
• Mise-en-scene (props) - Gun
• Male and female protagonist appear on the poster

Film Noir Poster Conventions - Double Indemnity

• Images appear hand drawn 
• Bright colours
• Colourful font
• Stars names in different font to film title
• Male and female characters appear "in love"
• Mise-en-scene (props) - Gun 
• Smaller image of other characters
• Tagline

Film Noir Poster Conventions - Introduction

Now that I have chosen what genre I am going to be going for my marketing campaign, I am going to analyse 5 posters from that genre, to get an idea of the different genre conventions. I am going to be looking at them in terms of colour, font and images. So that when it comes to creating my own poster I can include the conventions to make my poster as authentic as possible.

Choosing a Genre for My Marketing Campaign

After doing some research I have decided to do Film Noir for my marketing campaign.

Here below is a link to FilmSite a websites that has information about Film Noir.

FilmSite - Film Noir

Here are some things I found out through research about Film Noir.

• Mostly shot in gloomy greys, black and white.
• Includes character types such as private eyes, cops, gangsters, killers and crooks/criminals.
• Two types of female characters. Either reliable, trustworthy and loving or in opposition mysterious, devious, double-crossing and manipulative.