In what ways does your media product use, develop or challenge forms and conventions of real media products?
For my main product of my coursework, I need to create a teaser trailer to advertise my film as part of the marketing campaign. Before I started planning for my film, I had to do research on the conventions found in both theatrical and teaser trailers. I compared the two as I thought it would be useful when it came to knowing what conventions to include when it came to my teaser trailer.
From analysing the differences I learnt that teaser trailers are shorter and contain a lot less details about the narrative, as the whole idea of a teaser trailer is to create a buzz within the target audience and make them want to find out more and later see the film. I then started look specifically at teaser trailers as I wanted to get a better understanding of what conventions are found in teaser trailers, as opposed to trailers on a whole, so that when it came to my teaser trailer I could make it look as authentic as possible. I have looked at 5 different teasers trailer that belong to different genres as I wanted to see what the conventions of teaser trailers are rather than the conventions of a particular genre.
I found that all the teaser trailers from different genres share the same conventions. The similar conventions found include; taglines, music, a series of shots and different camera angles, sound effects, production company logo, release date and so on.
Once I had decided what genre my film was going to be, I wanted to see if teaser trailers within that genre shared some of the same conventions, so I analysed 4 films from the Film Noir genre. This helped me when it came to creating my own teaser trailer as I knew certain conventions that would appear in most noir teaser trailers and included these conventions in my teaser trailer making it more authentic.
Noir Teaser Trailer Analysis 4
Images of the Film
Using real teaser trailer conventions:
Production Company Logo
Images of the Film
Title of the Film
Release Date
Voiceover
Editing
Billing
Images of Stars
Music
Sound Effects
Reference to Source Material
Reviews
Variety of Camera shots
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